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16 Jan, 2014

PBI Launch 2014

Gary Cullen

By Gary Cullen

It’s arrived! The new Performance Brands Inc., (PBI) catalogue has just landed on my desk and I’m flicking through the glossy new pages as I write. The quirky cover features Florida (the ‘sunshine state’ and home to PBI HQ) and the finished article looks fantastic! Inside you will find the usual collections from PBI’s top brands – Pro Tan, Fiesta Sun, Bask, Beauty With Light and Vineyard. PBI have added even more great value package deals and starter kits offering amazing giveaways of up to 60 free sachets, so you’re guaranteed to find a real bargain this year, whatever your budget. As always, the 2014 edition features collections from PBI’s top brands – Pro Tan, Fiesta Sun, Bask, Beauty With Light and Vineyard.

For those of you who are not familiar with the PBI collection, here’s a quick rundown:

  • Pro Tan is probably the most recognised range, with its popularity increasing yearly within tanning salons. Products such as ‘Unbelievably Black’ within the Saturnia line and last season’s ‘Diamond’s Are A Girl’s Best Friend’ from the Love Me line are amongst the biggest selling bronzers at Bliss, and the affordable prices offer impressive results for even the most thrifty customers. Pro Tan also has the hugely successful Manline collection; lotions that have been created specifically for male skin, which is often (but not always!) rougher, hairier and harder to tan.
  • Fiesta Sun is a fun and colourful range with vibrant, eye-catching packaging that never fails to brighten up the salon. This range is particularly good at making you want to smell the lotion, using inspiringly titled products such as ‘Coconut Dream’ and ‘Sweet Pea Passion’ in the Fruity Scentsations range, or the delicious Gourmet line that includes tasty concoctions like ‘Hot Cinna Buns’ and ‘Key Lime Pie’.
  • The Bask lotions centre on the Spiritual Collection, a premium quality range that uses advanced skin-loving ingredients to give a great tan and replenish natural lustre too. One of the best-selling products in 2013 was the herbal body moisturiser ‘Heavenly Hemp’, confirming that more and more customers realise the benefits of looking after their skin as well as prolonging the tan itself. This really is a great product that every serious tanner should try.
The PBI preview catalogue is being mailed now and, as ever, me and the rest of the Bliss team will be on-hand to guide you through the ranges. Look out for the newest addition to the Black collection, Bodaciously Black, on page 3 – a powerful 50XX, ridiculously dark bronzer that’s guaranteed to be massive in 2014. And I love the new-for-2014 acrylic displays that can be purchased with or without sachets and come in 4 funky colours – a sure way to brighten up your salon this winter and showcase the PBI brands.